The project is behind the Virginia-registered company Operation Bluebird, which claims that X legally abandoned the Twitter and Tweet trademarks when billionaire Elon Musk renamed the original platform as “X” and removed the Bluebird logo and terms associated with Twitter from the company’s products and marketing.
However, this claim represents the startup company’s position in a dispute that has not been resolved judicially, while “X” maintains its ownership of the name and logo and accuses its competitor of trying to exploit the fame of one of the most prominent brands in the world.
“We’re a small company, we have investors, and we have a product. We’ve waited many months to launch it, and we won’t wait any longer,” said Stephen Coates, co-founder of Operation Bluebird and a former trademark attorney at Twitter, according to Ars Technica.
The platform opened early access to users for $20, allowing them to reserve their account names and obtain a special number and badge as founding members.
The platform also offers another category whose contribution starts at $40, and calls its owners “fighters,” as it says that this money will be used to develop the product and finance the legal battle related to the name.
This does not mean that the platform has become available to all users, but rather it is still in the early access stage, and will open its doors to larger numbers later, according to the official website of the “Twitter Now” platform, Twitter.now.
The company presents its project as an attempt to rebuild a digital arena for public conversations and breaking news, with an emphasis on what it describes as trust, transparency, and giving users greater control over the content shown to them.
“X” refuses to give up Twitter
The return of the name “Twitter” has not been legally resolved, as in December 2025, “X” filed a lawsuit before a federal court in the state of Delaware against “Operation Bluebird,” accusing it of violating the trademark rights and trying to take advantage of the name’s popularity to attract users.
The lawsuit came after the startup company requested the US Patent and Trademark Office to cancel the Twitter registrations owned by X Company, and submitted an application to register the mark in its name.
“X” stressed in its lawsuit that changing the name of the platform does not mean giving up the rights to the trademark, noting that millions of users still access its site through the “Twitter.com” domain, twitter.com, which turns them into “X.com” x.com, in addition to the continued use of the names “Twitter” and “Tweet” by users and media outlets.
The company said in the lawsuit that “Twitter is one of the most famous trademarks in the world, and it is owned by X Company,” adding that “renaming the trademark does not mean giving up its rights,” according to Reuters.
“X” requested that the startup be banned from using the name and associated marks, and that its request to register the “Twitter” trademark be rejected, in addition to financial compensation whose value was not specified.
