Company announced dead About changing the pricing mechanism for artificial intelligence services on the platform WhatsApp BusinessIn a move that reflects a new trend towards monetizing corporate messaging services.
Under the new system, companies that use it will be held accountable Meta Business Agent Based on number Tokens Which AI consumes while processing conversations, instead of calculating fees according to the number of messages exchanged as was previously the case. The new pricing system is scheduled to take effect from August 1, 2026.
This change aims to link the cost to the amount of actual processing carried out by artificial intelligence technologies, especially as companies increasingly rely on artificial intelligence agents to respond to customer inquiries, complete reservations, provide technical support, and manage sales operations.
The decision comes as part of Meta’s strategy to expand artificial intelligence services allocated to companies, and diversify its revenue sources through pricing models based on the volume of actual use, in line with prevailing trends in the artificial intelligence services sector.
