These technologies allow users to create realistic videos within a few seconds, without the need for photography equipment or advanced technical expertise, as they rely on advanced artificial intelligence models that understand text commands and transform them into integrated visual scenes.
Technology experts believe that this step may radically change the way visual content is produced, but in return it raises questions about the accuracy of the content and the possibility of using it for misinformation or fake news, which requires the development of parallel verification and monitoring tools.
It is expected that the coming period will witness strong competition between major technology companies to develop more realistic and faster video generation systems, while improving the quality of scenes and reducing visual errors, in a race that reflects the major shift towards “media supported by artificial intelligence.”
