Microsoft announced an increase in the prices of Xbox gaming devices in various global markets, starting on August 1, in light of the rising costs of memory and storage chips.
According to the company, the prices of several versions of the devices will increase, as the price of one version will increase Xbox Series S with a capacity of 512GB From 399 to 499 dollars, while the price of the 1TB version will increase from 449 to 599 dollars.
The price of a device will also increase Xbox Series To $750 instead of $599, while the price of a copy will rise Series To $800 instead of $649.
Microsoft also announced the cessation of production of the 2 TB version. The company said that these increases are due to a significant increase in the costs of memory and storage capacities, which have increased more than two and a half times compared to previous levels, warning of the possibility of continued rise in prices in the coming years.
This decision comes shortly after Apple announced an increase in the prices of a number of its products, such as Mac devices and iPads, in light of the same pressures associated with the high global demand for artificial intelligence technologies and data centers, which led to great pressure on supply chains and raising the prices of electronic chips.
Microsoft indicates that, in return, it is working to provide flexible financing options and programs to purchase devices at lower prices, including interest-free installment payment plans in some markets, in addition to programs to make used or refurbished devices available at low prices.
This comes at a time when the electronic games and smartphone industry is witnessing a successive wave of price increases, which also includes competing platforms such as PlayStation and Nintendo, in light of the broad impacts of the artificial intelligence boom on the global electronics market.