In addition, the “App Tracking Transparency” system gives the user complete control over allowing or preventing apps from tracking their activity, which reduces the collection of data used in targeted advertising. The “Private Relay” feature, which comes with an iCloud+ subscription, provides an additional layer of privacy by hiding the IP address and encrypting browsing traffic in the Safari browser through multiple servers, preventing websites and service providers from tracking the user.
The system also includes a “Sensitive Content Warning” feature that uses artificial intelligence to blur potentially inappropriate images in messages or via AirDrop before they are displayed, giving the user the option to view or ignore them.
