Spotify has begun expanding the use of artificial intelligence technologies within its platform, by launching a new music assistant that allows users to search for songs and playlists using written or voice commands, in a move aimed at facilitating the discovery of music content in a more interactive way.
The user can ask the assistant to play music that suits a specific mood, or suggest playlists that match a specific activity, such as exercising, studying, or traveling, instead of relying on traditional search.
The new assistant relies on artificial intelligence techniques to understand the user’s requests in natural language, allowing it to provide more accurate suggestions that suit personal preferences and listening history.
This step comes as part of Spotify’s strategy to expand the presence of artificial intelligence in its services, in light of the increasing competition between music streaming platforms to provide a more personalized and easier experience for users, according to what was reported by the “TechCrunch” website.
It is expected that the feature will begin rolling out gradually in a number of markets, before expanding it to include more users around the world, as the company continues to develop tools based on artificial intelligence to improve the listening and content discovery experience.
