OpenAI’s latest plans reflect a clear move towards transforming ChatGPT from a text-only platform into a full-fledged AI system capable of producing text, image and video within a single interface.
If this step is successful, it is expected to significantly change the shape of the user experience and expand the role of artificial intelligence in the field of digital creativity and content creation. The developer of ChatGPT is seeking to integrate one of its most important AI technologies into the main platform, the Sora video generator. According to media reports, OpenAI intends to integrate this technology directly into the ChatGPT interface instead of keeping it as a standalone tool.
What is Sora?
Sora is an advanced technology developed by OpenAI that allows you to create short, highly realistic videos based on text commands. It can also be used to extend or modify existing videos. The first version of Sora was launched in December 2024 for paid subscribers to ChatGPT, then an advanced version called “Sora 2” was released in September 2025, with a special application for smartphones that adopts a display style similar to social media applications. Until now, Sora has been available via a separate app or through its own website, but the level of engagement has declined in recent months compared to the initial launch period, which saw widespread interest.
Strategic move
Multiple reports indicate that OpenAI intends to embed Sora directly within ChatGPT, allowing the user to create video from within the chat itself without having to navigate to another application. This approach falls within a broader strategy that aims to expand ChatGPT’s capabilities into a multimedia platform, after the company previously added the image generation feature and achieved wide spread. The user is expected to be able to convert text to video directly, with options to control quality, style, and details.
Merger objectives
Experts believe that integrating Sora into ChatGPT aims not only to increase features, but also to revitalize the use of the technology after interest in it has declined, in addition to facing increasing competition from companies such as “Meta” and “Google” that are developing special tools for generating video with artificial intelligence. The move is also seen as a way to attract more users to ChatGPT, which already has hundreds of millions of weekly active users, and strengthen its position in the multimedia AI market.
Expected challenges
Despite significant opportunities, OpenAI faces technical and regulatory challenges, including the risks of deepfakes and the production of offensive or misleading content. In addition, running video generation techniques requires huge computing resources, which may affect the operating cost and limitations for users, especially on free plans.
