A new study shows that rural communities’ commitment to a healthy diet depends not only on the availability of food in stores, but also on the extent to which individuals feel motivated, certain, and socially supported in their food decisions.
The study included 2,420 participants from rural areas in New York and Texas, and the results revealed that people who have family support and greater confidence in their ability to plan their meals eat more vegetables, fruits, and fiber, and consume less highly processed foods.
The researchers found that a slight increase in the level of motivation or self-confidence was associated with eating more than half an additional cup of vegetables or fruit per day. Eating with family or receiving encouragement from the community also contributed to supporting healthy choices.
Despite the importance of having fresh produce in stores, psychological and social factors had a major impact. However, average fruit and vegetable consumption remained below recommended levels, and consumption of processed foods remained fairly high.
The study also showed that low income and nutritional instability were barriers to improving diet, meaning that enhancing confidence and skills alone is not enough without improving access to affordable, healthy food.
In conclusion, the study emphasized that food programs in rural areas should focus on enhancing confidence and social support along with increasing the availability of healthy foods in the markets.
