In the midst of difficult times and successive crises, the Telecel Group seeks to highlight a different image of Lebanon, an image that reflects the competence, capabilities and talents that still occupy a prominent position in the global economy. The Group has chosen the city of Beirut to be one of its main centers for managing its international operations, and this decision reflects great confidence in Lebanese capabilities and their active role in supporting its business that extends across continents and diverse markets.
Telecel’s decision is not related to commercial expansion or material gains in Lebanon, but rather to a firm belief that the human element is the main driver of growth and progress. From this standpoint, the Beirut office has become a vital focal point in a global operating system that serves millions of users and supports more than 30 markets around the world with high and continuous efficiency.
Since 2018, Telecel has witnessed a remarkable development that has made it a prominent global player in the telecommunications sector, where the number of its customers has exceeded 12 million users, and its operational operations have expanded significantly. The Beirut team is an essential part of this transformation, as it manages multiple operations, and contributes daily to ensuring the quality of performance and execution.
Nicolas Bourg, the founding partner and chairman of the board, stated: “The Beirut team reflects the essence of what Telecel is based on in terms of flexibility, ability to innovate and discipline in performance. This office may not be the largest in size, but it constitutes one of our most influential centers in supporting the Group’s business globally.”
The Beirut office is an integral part of the Telecel Group’s operational structure worldwide. The Group, which includes approximately 4,000 direct employees and supports tens of thousands of indirect job opportunities, relies on its teams working from Beirut to manage and coordinate its global operations, which ensures the continuity of performance and the quality of services that reach millions of users around the world.
In the same context, Eleanor Azar, Chief of Staff, confirmed: “Our presence in Beirut is an investment in people before anything else. Here, vision turns into action, and local competencies lead operations that support our global business on a daily basis.”
The role of the Beirut office is not limited to the operational aspect only, but also reflects a corporate culture based on diversity, openness and responsibility. Work teams from different backgrounds work in one environment, which embodies the image of Lebanon capable of providing added value when competencies are given the space they deserve.
Through this step, the Telecel Group sends a clear message: Lebanese competencies are still able to compete, and the Lebanese presence in the global economy is still active and influential. In light of market fluctuations and changing priorities, investing in people remains the best option for achieving sustainability, and with this investment, Beirut remains present at the heart of the global bet on efficiency.
