Deere & Company has announced an agreement to acquire Tenna, a US company specializing in construction equipment management and asset tracking technology. This step aims to enhance John Deere’s digital portfolio in the construction sector.
Tenna will be purchased from its current owner, The Conti Group, and the financial details of the deal have not been disclosed. Tenna is headquartered in New Hope, Pennsylvania. The company provides an integrated technology platform to automate and improve workflows in construction projects, where its software helps contracting companies manage equipment utilization, schedule maintenance, and improve operational performance across multi-brand fleets.
John Deere confirmed that the Tenna platform gives contractors “near real-time and comprehensive visibility” into equipment operations, helping to improve asset utilization tracking, identify maintenance needs, and analyze long-term operational trends.
According to the company, Tenna technology supports improved coordination, productivity, and cost control for construction companies managing diverse equipment fleets. The platform integrates data from different types of equipment, enabling contractors to make better decisions regarding scheduling, maintenance, and fleet investment.
Under the agreement, Tenna will continue to operate as an independent company and market its products directly to construction sector customers under its existing brand, focusing on expanding its operations according to the current business model, to ensure continuity for its existing customers and partners.
The deal remains subject to regulatory approval and is expected to close in February 2026. Tenna is currently owned by The Conti Group, a private investment firm that has held it in its portfolio for many years.
Tenna was selected this year for the “Inc. 5000” list of the fastest-growing private companies in the United States, recording revenue growth of 740% between 2021 and 2024, and 2200% between 2020 and 2023.
The deal reflects John Deere’s continued investments in digital construction technology, as contracting companies increasingly rely on technology platforms to improve jobsite efficiency, manage equipment lifecycles, and control operating costs.
