This feature is available to all users, including those with free accounts, with the possibility of using it extensively during the holiday season.
The mechanism of the feature is simple, as it appears as an option when pressing the (+) sign in the navigation bar, for ChatGPT to convert any suitable query into a specialized model for commercial inquiries, for example, searching for “the quietest cordless vacuum cleaner for small apartments,” according to the “Technical Portal” website.
The robot asks some clarifying questions in order to accurately determine the user’s needs, which allows it to provide more appropriate suggestions and options for each individual case.
The functions of this feature include tracking available offers, searching for gift ideas, finding similar products at lower prices, in addition to the ability to take a picture of a piece of clothing and request to find a similar alternative at a price that fits the available budget. As for users of the “ChatGPT Pulse” feature, they will receive proactive recommendations through ready-made cards that include customized shopping guides based on their previous activities.
This feature relies on a special version of the GPT-5 mini model, which has been trained to read reliable sites and cite accurate sources, in order to provide a comprehensive and integrated search for various products.
OpenAI confirms that the new assistant is more accurate in displaying product details compared to general models such as GPT-5 Thinking, while emphasizing the need to visit the sellers’ websites to verify prices and product availability. The company also clarified that this feature works best with electronics, cosmetics, and home appliances, due to the presence of multiple specifications that can be easily compared. (Arm News)
