The username feature aims to achieve several key benefits. First, it will increase the privacy of users, as the phone number will remain hidden during individual or group conversations. Second, this feature will help companies and brands strengthen their presence on the application more easily, by displaying the username instead of the contact number.
In preparation for the launch of this feature, WhatsApp has asked users of “WhatsApp Business” accounts that use the Application Programming Interface (“API”) to start modifying their workflows and updating their connected systems. The application indicated that business account holders will be provided with a new back-end identifier, known as the “Business Scope User ID,” which companies can integrate instead of the customer’s phone number. This procedure is necessary to enable systems to deal with customers who choose to use usernames instead of their numbers. (اليوم السابع)
